3rd September 2014

Advisertech: Online marketing – make your message spread like wildfire

It’s a new month, and a new module on Advisertech. The next six months will be all about online marketing in the wider sense than we have dealt with the subject so far.

We have covered content creation in detail in Module One, and then how to spread the word about your content using social media in Module Two.

It’s time to cast the net wider and use more of the powerful tools available online. Here’s where we’re going over the next few months:

Month 12: Online Marketing Introduction – Here I’ll be giving you the big picture of how to make online marketing work for you. 

Month 13: Branding – I’ll be looking into the importance of branding consistency and the power of brand to convey your message.

Month 14: Email Marketing – As much as we loathe email, it is still one of the most powerful media for reaching our fans and customers. 

Month 15: Webinars – The word ‘webinar’ sets my teeth on edge, but creating, presenting and sharing content using webinars is very effective for showing your expertise.

Month 16: Creating Online Products – As advisers we tend to think of product as either the advice we give, or the tools we use to implement that advice. Creating online products may be a way to diversify our income streams, and without the burden of regulation.

Month 17: Bringing it all together – With so many options available, the need to have a cohesive strategy for bringing all the threads together is more important than ever.

We’re really looking forward to covering this curriculum, chatting to some great experts and digging up the best resources for you.

Visit the Panacea Advisertech page for more information and details on how to subscribe.

Business Development, Adviser Letter of the Week